A Cleaner Planet Starts With NOMS.

It starts with something small. An iced coffee. A smoothie after the gym. A cocktail with friends.

A plastic straw used for minutes, then thrown away.

Why are we still using plastic straws when alternatives exist?

That question became NOMS. We turned to rice-based materials for an alternative to conventional plastic straws. New York is the place to start.

We know replacing plastic straws alone will not solve plastic pollution. But it is one practical place to begin. One drink. One straw. One business at a time.

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