Made from rice.
Three ingredients: rice flour, tapioca starch, water. That's the whole list.
NOMS Rice Straws / New York City
A Cleaner Planet Starts With NOMS.
Meet NOMS Rice Straws. A simple alternative to plastic straws, made for the drinks you love and a future with less plastic waste.
Same Drink.
Different Straw.
- Rice-based
- 3 simple ingredients
- Lasts 8–10 hrs in cold drinks
- Individually wrapped
A Few Minutes of Use. A Longer-Lasting Problem.
Think about the last drink you ordered. Did it come with a plastic straw?
You used it for a few minutes. Then it went in the trash.
Now picture every iced coffee, smoothie and soda served across New York City today. That's a lot of plastic for a lot of very short sips.
The problem isn't the drink. It's the disposable plastic we've gotten used to.
We think it's time for a different choice.
Why NOMS
Meet the Straw That's Changing the Conversation.
What if replacing a plastic straw were as simple as choosing a different material? That's NOMS. Rice-based drinking straws for people and businesses ready to move past conventional plastic.
Learn more about the strawWhat's in a NOMS straw
3 simple ingredients: rice flour, tapioca starch, water.
No added color100% natural
An alternative to plastic.
Designed to replace the conventional plastic straw in your everyday drinks.
Naturally golden.
No added color. What you see is the natural color of rice.
Ready for real life.
Individually wrapped for cafés, bars, restaurants and your kitchen drawer.
Same Drink. Different Straw. Better Direction.
6:45 a.m., Upper East Side.
An iced coffee before a twelve-hour shift.
11:30 a.m., West Village.
Brunch smoothies with the people who matter.
8:00 p.m., a rooftop in Brooklyn.
Cocktails as the skyline lights up.
Different people. Different drinks. One simple change.
Shop
Products and pricing coming soon
Find Your NOMS.
Our first products are almost here. Get on the list and be the first to switch.
- Rice-based
- Individually wrapped
- One versatile 8 mm × 220 mm size
- An alternative to conventional plastic straws
Starting here
New York, Let's Make the Switch.
New York sets the trends. In food. In fashion. In culture. Now we want to change how the city drinks.
We're inviting every café, restaurant, bar, hotel and New Yorker to swap plastic for rice.
Manhattan. Brooklyn. Queens. The Bronx. Staten Island.
Rice straws for New York City businesses- One neighborhood at a time.
- One business at a time.
- One drink at a time.
For business
Your Business Serves the Drinks. Let's Change the Straws.
Whether you pour 50 drinks a day or 5,000, NOMS makes the switch simple. Free samples, wholesale pricing and steady supply, from a team right here in Manhattan.
- A rice-based alternative to plastic straws
- One versatile 8 mm × 220 mm size
- Individually wrapped
- Wholesale purchasing
- Samples for your team
- Recurring supply
The Planet Doesn't Need Another Plastic Straw.
It needs people willing to make a different choice. Businesses willing to try something new. Neighborhoods willing to lead.
We're starting with straws. We're starting in New York. Come with us.
A Cleaner Planet Starts With NOMS.